Chicago 2017 Agenda

8:00-8:50 – Breakfast & Registration

8:50-9:00 – Welcome and introduction from B2BecNews Editor Paul Demery

9:00-9:30 – E-Commerce: A Turning Point That Made Our Business Soar
A top B2B seller talks about what triggered his company into expanding into e-comm, the ongoing challenges and most importantly, the benefits of online expansion being realized in big way today.
Keynote Speaker: John Seebeck, Vice President & GM of E-Commerce at CDW

9:30-10:15 – How to Grow B2B Sales with E-Commerce
Companies have increased sales and streamlined operations by moving into e-commerce. This presentation by two distributors that are selling successfully online will address how online marketing, detailed product pages, easy self-service functions, smooth website navigation and other online resources not available in the offline world boosted their sales and reduced costs. They will explain what was successful, what wasn’t, and they lessons they’ve learned.
Panelists: Brian Fricano, CEO at Sustainable Supply | Matt Clark, Global Head and Vice President of E-Commerce & Digital Marketing at Premier Farnell

10:15-10:30 – Break

10:30-11:15 – Migrating to New Tech from Legacy Systems
Our panelists will share front-line experience and industry expertise in transitioning from and connecting legacy business systems to e-commerce technology. They will explore the respective roles of on-premise legacy systems and cloud-based technology in a changing B2B sales environment. They will reveal pain points and their resolution, including outcomes and advice for others.
Panelists: Ray Grady, Executive Vice President at CloudCraze | Bob Goodliffe, CEO at Cyberweld | Justin King, Founder of | Jennie Stenback, Vice President Marketing, Communications and Digital Strategy at 3Wire Group

11:15-12:00 – Driving Conversion on B2B Sites: What to Borrow from B2C
The features and tools that help drive conversion on consumer-facing e-commerce sites, such as easy navigation, speedy location of products and product detail and frictionless checkout can do the same on B2B sites. This session will address how to borrow the best of B2C sites to boost sales on B2B e-commerce sites, with adaptions for scale, specifications, pricing and other aspects of B2B’s more complex buying process.
Panelists: John Tomich, CEO at Credit Key | James Bonomo, COO at Regina Andrew Design | Joe Schaefer, Vice President of Sales & Marketing at | Scott Benfield, Principal at Scott Benfield Consulting

12:00-1:00 – Lunch

1:00-1:45- Leveraging Online B2B Marketplaces
With more than 60 B2B online marketplaces from the known giants to new players, manufacturers, wholesalers and distributors are getting access to new markets and growth prospects. Our panelists will share personal experience and industry-wide perspective on strategies for dealing profitably with B2B’s e-marketplaces—what to do, and what to avoid.
Panelists: Jeff McRitchie, Vice President of Marketing & Co-Founder at |   Catherine Comerford, Vice President of Business Development at Atlanta Network Technologies/antonline  Fareeha Ali, Senior Research analyst at Internet Retailer

1:45-2:245 – Roundtables
This is an opportunity for you to talk to your peers about the biggest issues you face in e-commerce. Attendees will discuss key B2B topics, what they’ve heard from speakers and contribute their own experience and ideas.
Topics: Where we are, and where we want to go in B2B online sales, Customer acquisition, B2B Technology, B2B Pricing, B2B’s complex buying process, Product specifications

2:45-3:00 – Break

3:00-3:45 – Reports from roundtables
Roundtables will share highlights and action ideas from their discussion.

3:45-4:30 – Bring your burning questions!
This session will bring back the day’s speakers for an open Q & A to cover more detail from the presentations and panels and other B2B topics, extending access to our speakers’ expertise.

4:30-5:30 – Cocktail Reception Sponsored by Oracle + Netsuite