Chicago 2017 Speakers

Keynote Speaker

John Seebeck, Vice President & General Manager of E-Commerce at CDW

John Seebeck is vice president and GM, e-commerce, at CDW. He is responsible for driving sales growth online and improving the online customer experience of researching, purchasing and managing technology for all of CDW’s customer segments. His teams include strategy, product management, product design, site content / merchandising and demand generation. Prior to CDW, John built Crate and Barrel’s e-commerce business over a 13-year period to be 45% of total company sales. With an MBA from the Darden Graduate School of Business, he has 21 years of retail and digital experience. He is a former board member of Wavetable Labs and and he currently sits on the advisory board for Origin Ventures.

Scott Benfield, Principal at Scott Benfield Consulting

Scott Benfield is a B2B consultant for manufacturers and distributors. His functional expertise is market strategy, general B2B marketing and general management. He has followed the growth of online markets since the early days and has consulted for a variety of North American and global manufacturing and distribution companies on e-commerce and digital marketing. He also has as clients leading software firms, associations, media companies and financial institutions. His research, work and opinions have been cited in Forbes and The Financial Times and he also is a contributor to Internet Retailer’s B2BecNews.

James P Bonomo, Chief Operating Officer at Regina Andrew Design

James Bonomo is chief operating officer, Regina Andrew Design, a lighting, home décor and furniture wholesaler with a 20+ year history. With a special focus on repurposing recycled and reclaimed materials into objects of beauty, the company today fabricates a celebrated line of more than 1,000 home fashion products in its 20,000 square foot Detroit-based warehouse and showroom. Regina Andrew Design recently launched a dedicated B2B e-commerce site that offers business buyers an immersive online experience which resonates with its band proposition, while successfully streamlining its business processes.

Matt Clark, Global Head and Vice President of E-Commerce & Digital Marketing, Premier Farnell

Matt Clark leads Premier Farnell’s global digital marketing and e-commerce team, delivering $500 million in yearly e-commerce sales through more than 40 websites around the globe. Matt has held e-commerce, sales, marketing and customer service positions at Dell, PCM, Saturn and EDS. Premier Farnell, recently acquired by Avnet, is a global high-service electronics distributor, and has an online community of more than 450,000 design engineers and tech hobbyists.

Catherine Comerford, Vice President of Business Development at Atlanta Network Technologies/antonline

Catherine Comerford is the vice president of business development at Atlanta Network Technologies / antonline. In this role, she is responsible for leading the company's new business development, online marketing and communications groups. Catherine is a member of the executive leadership team and leads business strategy and planning, providing insights to support the company’s long term market strategies and inform the CEO agenda. Previously at antonline, Catherine was director of e-commerce, leading site design, merchandising and advertising teams to engage customers in addressing their technology challenges with antonline product and services solutions.

Brian Fricano, Chief Executive Officer and Founder at Sustainable Supply

Brian Fricano is the chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years of experience in the B2B marketplace, including working for W.W. Grainger and the Bradley Corp. Over the past eight years, Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. He has led his team through multiple website redesigns, launches, software integrations and the implementation of a new cloud-based ERP system.

Bob Goodliffe, Founder and Webmaster,

Bob Goodliffe is president, founder and webmaster of Cyberweld was born on June 1, 2000 as the Internet arm of J.W. Goodliffe & Son, a 79 year-old, family-owned welding supply distributorship in Linden, New Jersey. Cyberweld has grown to become one of the largest online retailers of welding equipment and supplies in North America, with B2B e-commerce sales in 2015 up more than 32%. Cyberweld services domestic and international customers from warehouse locations in Linden, New Jersey and Mesa, Arizona.

Justin King, Founder of

With almost 20 years of experience in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is the founder of and a partner at B2X Partners. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical and have meaningful business impact. In addition to developing strategy and execution, Justin is a frequent speaker on B2B customer experience and e-commerce. Previously, he was chief evangelist, B2B e-commerce, at Oracle, where he built the go-to-market strategy for Oracle’s B2B e-commerce product. Justin earlier held executive roles at software companies Endeca/Hybris and e-commerce agencies Rosetta and Brulant.

Joe Schaefer, Vice President of Sales & Marketing at

Joe Schaefer has spent more than a decade in e-commerce. During that time, he has built online advertising and sales for both Fortune 500 and Internet Retailer Top 500 companies, including Microsoft, Sears, and now Since joining in 2011, the company, formerly, has rebranded, expanded its assortment, re-platformed, and introduced data modeling strategies. This was all accomplished while maintaining an average double-digit growth each year.

Jennie Stenback, Vice President Marketing, Communications and Digital Strategy at 3Wire Group

Jennie Stenback leads marketing, e-commerce and digital strategy for 3Wire Group, Inc., a B2Bfoodservice and beverage replacement parts supply chain solution. 3Wire is a part of the Marmon / Berkshire Hathaway family of companies. In her role, Jennie authored the strategy and business case for 3Wire’s digital platform evolution, significantly upgrading its multiple B2B sites and transforming the user experience. Launched in early 2017, the new 3Wire platform has shown immediate growth and customer engagement. Prior to 3Wire, Jennie held leadership roles in the Institutional Division of Ecolab, pioneering a new intranet portal for the 5,000+ direct sales and service associates that brought technology and efficiency upgrades to an outdated system. Additionally, her background has included leading a national restaurant chain’s marketing and advertising efforts as well as multiple roles in agencies and consulting firms in the foodservice/hospitality space.

Jeff McRitchie, Co-Founder, and Vice President of Marketing at

Jeff McRitchie, a co-founder of the company, is responsible for all aspects of marketing at, a niche office products retailer. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand. Jeff is a frequent industry speaker on topics related to digital marketing, SEO, e-commerce, content creation and retention optimization.

John Tomich, CEO and co-founder of Credit Key

John Tomich is the CEO and co-founder of Credit Key, a patented pay-over-time financing solution for e-commerce merchants. From 2004 to 2016, he was the CEO of Onestop Internet, a leading e-commerce technology and services company he co-founded in 2004. Previously, he was a Principal at Shelter Capital Partners, a venture capital fund focused on investments in technology and technology-enabled companies, principally in the areas of media, e-commerce and enterprise software. John started his career with iXL, a digital consulting company that provided strategy consulting and internet-based solutions to Fortune 500 companies and other corporate users of information technology. It is now part of the Razorfish agency, owned by Publicis Groupe. At iXL, he led strategic e-commerce development initiatives for clients including Sony Electronics, General Electric, Kawasaki and Warner Bros. John is a frequent industry speaker.

Ray Grady, Executive Vice President at CloudCraze

Ray Grady is Executive Vice President at CloudCraze, where he spearheads company growth and investments. Prior to CloudCraze, Ray was senior vice president and general manager of Acquia, one of the fastest-growing SaaS providers in the world. Before Acquia, he co-founded Acquity Group, which went public in 2012 and became the second-largest independent digital agency before being acquired by Accenture Interactive in 2013 for $316M. With 15 years’ executive experience in B2B commerce, Ray builds high growth teams, scales businesses and helps clients achieve digital success. He began his career at Bottomline Technologies, followed by Whittman-Hart. Ray earned his B.A. in Political Science from the University of New Hampshire.

Don Davis, Editor-In-Chief at B2BecNews

Don Davis is editor in chief of Vertical Web Media, responsible for the editorial content of the Internet Retailer family of news and research products. That includes the monthly Internet Retailer magazine, web sites Internet and and newsletters IRNewsLink and B2BecNews. He also oversees the editorial content for Internet Retailer’s Top 500 research reports. Before joining Vertical Web Media in April 2007, Davis was group editor of SourceMedia’s Payments Group, overseeing the editorial content of 11 print and electronic magazines, websites, newsletters and directories. He was also for nearly a decade chief editor and associate publisher of Card Technology magazine. He previously was chief editor of two financial newsletters, Bank Network News and Debit Card News. Prior to joining what is now SourceMedia in 1995, he held reporting and editing positions at The Associated Press, Manufacturing Systems magazine and The Springfield Union, a daily newspaper in Massachusetts. A native of New York City, Davis graduated magna cum laude from Yale University with a B.A. in political science and economics. He lives in Chicago with his wife and son.

Paul Demery, Editor at B2BecNews

Paul Demery is editor of the twice-weekly newsletter B2BecNews and the website, published by Vertical Web Media LLC, which also publishes Internet Retailer magazine and other print and online publications covering e-commerce. Prior to Vertical Web Media, he served as editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of Internet technology by various types of industries. In earlier work, he covered various industries for other business magazines and newspapers.

Fareeha Ali, Senior Research analyst at Internet Retailer

Fareeha Ali is senior research analyst at Internet Retailer. She oversees coverage of online marketplaces for, Internet Retailer research reports and Internet Retailer magazine. She is heavily involved in the research and production of Internet Retailer’s North American and global research products, as well as the analysis of public e-commerce companies’ financials. Previously, she covered the commodities markets for Bloomberg News and the healthcare business for Crain’s Chicago Business.