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Fall 2017 Sponsors
Andy Hoar,noted B2B expert
Andy Hoar is one of the world’s leading authorities on B2B e-commerce business and strategy. He’s written, spoken extensively and consulted with distributors and manufacturers at Fortune 100 and leading mid-market B2B companies around the world about digitizing their direct and indirect selling initiatives. Until recently, Andy was a vice president and principal analyst at Forrester Research Inc. where he was the author of Forrester’s B2B eCommerce playbook.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer and CNBC. He is a summa cum laude graduate in economics from the University of Dayton and holds advanced degrees from Harvard University and Northwestern University.
John Tonnison,Executive Vice President & Chief Information Officer of Tech Data
John (“JT”) Tonnison has served as executive vice president and chief information officer at Tech Data since 2009. He is responsible for the company’s worldwide business systems technology, application software and IT operations. John joined Tech Data in 2001 as vice president, worldwide e-business, leading the development of Tech Data’s e-business strategy and tools. In 2015, he also was appointed to lead the strategic direction, operations, and go-to-market execution of the company’s worldwide cloud business and worldwide IT operations. Previously, he held executive management positions in the U.S., United Kingdom, and Germany with TSN, Ameriquest, Log 2000, Frontline Distribution and Mancos Computers.
“Customer engagement cannot be stressed enough. Assess the needs of your customers and identify the opportunities collaboratively—where the customer’s voice is equal to internal needs and innovation capabilities. It’s imperative to understand how our customers run their own businesses and where they see both actual and potential value from their partners.”
Justin King, Founder of eCommerceandB2B.com
With almost 20 years of experience in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is the founder of eCommerceandB2B.com and a partner at B2X Partners. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical and have meaningful business impact. In addition to developing strategy and execution, Justin is a frequent speaker on B2B customer experience and e-commerce. Previously, he was chief evangelist, B2B e-commerce, at Oracle, where he built the go-to-market strategy for Oracle’s B2B e-commerce product. Justin earlier held executive roles at software companies Endeca/Hybris and e-commerce agencies Rosetta and Brulant.
Ryan Spooner, Manager of Marketing and Web Development at PacknWood
Ryan Spooner is an award-winning web designer who specializes in B2B and B2C e-commerce. Skilled in search engine optimization, pay-per-click, user experience and graphic design and email marketing, Ryan currently leads all web development and marketing for food packaging manufacturer PacknWood.
Kyle Hilbrenner, Director, E-Commerce Searchandising at Zoro.com
Kyle leads onsite search, merchandising, and taxonomy for Zoro.com, an e-commerce industrial supply company. He has experience working in both B2C and B2B environments with a focus on e-commerce analytics, online strategy, and conversion rate optimization. Kyle’s interests lie in testing, automation, and scaling large e-commerce projects.
Richard Isaac, President & CEO of RealDecoy
President & CEO Richard Isaac leads a team of experts known for boosting e-commerce conversions through personalized site search. Acklands-Grainger, American Greetings, American Hotel Register, Coach, Office Depot, and Sysco are among RealDecoy’s portfolio of B2B and B2C clients. Richard holds an Electrical and Electronics Engineering degree and has completed executive training at Harvard Business School.
Craig Smith, Founder & CEO of Trinity Insight
Craig Smith founded optimization agency Trinity Insight in 2006. The company provides optimization and digital marketing services to the digital properties of hundreds of retailers and brands. Trinity is a member of the Inc 5000 for the fastest-growing companies in the U.S. and Craig was chosen for the Future 50, a selection of high-growth enterprises selected by Smart CEO magazine.
Sophia Drivalas, Vice President, E-commerce at Interline Brands (a Home Depot company)
Sophia Drivalas is vice president of e-commerce for Interline Brands, a leading direct marketer and distributor of broad-line maintenance, repair and operations (MRO) products. Sophia has 20 years of digital experience leading digital transformations in both B2C and B2B organizations. She currently is responsible for growing and improving the e-commerce experience at Interline Brands via several vertical web sites, mobile apps, and e-procurement integrations. Prior to her role at Interline, Sophia led multiple digital teams at Grainger, such as merchandising, marketing, user experience and product management.
Joseph LaBonte, Web Leader at ToolWeb.com
Joe LaBonte is web leader at Integrated Supply Network Inc., the country’s largest independent automotive tool and equipment supplier to wholesalers and distributors in the U.S and Canada, which powers ToolWeb.com. His responsibilities are hands-on and include developing e-commerce websites, designing digital media, writing software and meeting the technical challenges of operating a B2B e-commerce site. With more than 15 years of experience in marketing, business administration, web design and development, programming and IT, he attended the New England Institute of Technology, has earned more than 30 certifications in several disciplines and is currently pursuing a Master’s degree in supply chain management at the Massachusetts Institute of Technology.
Anoop Kulshreshtha, Vice President of Digital Technology at Henry Schein Inc.
At Henry Schein, Anoop Kulshreshtha leads the development of technology to support digital transformation. His responsibilities include globally-deployed e-commerce platforms, in addition to business intelligence, sales and marketing, mobile technology, master data management and creative systems. Prior to joining Henry Schein in January 2017, he was vice president, digital technology at Barneys New York, with responsibility for developing the retailer’s long-term, fully-integrated web and mobile vision, aligning it with company objectives and driving implementation. Anoop also served as director, e-commerce and web development at The Vitamin Shoppe and has held roles in e-commerce technology and web development at New York & Company and technology consulting firm MindTree.
Nathan Schatz, B2B E-Commerce Expert
At National Instruments Corp., a multinational manufacturer of scientific and engineering equipment and software and a Fortune 1000 company, Nathan Schatz recently managed a team directly responsible for the day-to-day merchandising and operations at the company’s website, NI.com. Nathan brings a strong understanding of B2B and B2C channels in the space while delivering synergies across both direct (online, tele/field sales) and indirect (retail, value-added reselling). Over nearly 20 years in business management and e-commerce, his experience includes leading people, change, go-to market strategies and new business development for P&L’s ranging from $100 million to more than $1 billion. Prior to National Instruments in his current role in 2015, he held senior leadership positons at Dell, including director of e-commerce.
Mike Brooks, Chief Marketing Officer & Senior Vice President at Ferguson
At Ferguson Enterprises, a $13 billion global distributor of home improvement and construction supplies and the country’s largest plumbing and heating supplies wholesaler, Mike Brooks is responsible for strategic planning, e-business, marketing, brand product strategy, advertising, market research, mergers and acquisitions and new business model development. Named to his current role in 2016, he previously served as vice president, e-business – North America at Ferguson. He also was vice president, information systems and technology at Wolseley North America, a unit of Wolseley PLC, the international multi-brand building materials distributor that rebranded this year as Ferguson Enterprises. Earlier in his career he held management and information technology roles at companies including Norcon Technologies and Stock Building Supply.
Mike Pierce, Chief Technology Officer at Echidna
As Echidna’s Chief Technology Officer, Mike leverages his extensive IT and eCommerce experience to help business leaders discover, design, and ultimately achieve their potential to win in today’s evolving digital markets. Mike’s rich history in e-commerce began in the late 90s at Wal-Mart, where he led development teams to support the launch and growth of Walmart.com, Samsclub.com, and ASDA.com. In 2005, he left Walmart and joined Teleflora on their journey to digital dominance. Over the next 6 years, his leadership and drive to deliver innovative technology solutions across Teleflora propelled Mike to the position of CIO, where he led the company’s 100-person-strong IT department during a time of double-digit e-commerce growth. In 2011, having achieved the pinnacle position in corporate IT and recognizing the potential of the Cloud, Mike set his sights on helping others realize the potential they had to compete and win in the digital age, but at a fraction of the cost. Since this time, Mike has helped dozens of retailers, distributors, and manufacturers transform how they build, buy, and use technology to compete and thrive in today’s modern era of digital commerce.
Mark Fitzgerald, Chief Operating Officer & Vice President of E-Commerce Operations at POS Supply Solutions
With more than 16 years of experience managing e-commerce sales and digital marketing operations and a passion for data to inform decisions and catapult growth, Mark joined POS Supply Solution in his current role in 2016. Prior to joining the online supplier of point-of-sale (POS) and transaction supplies, Mark helped orchestrate digital commerce success stories for companies ranging from start-ups to his consulting work with some of the most respected brands in retail, bio pharma and fashion. He is credited with leading and empowering teams that overachieve in building brand loyalty, best-in-class UX and multi-channel sales growth. Previously, he was the founder of online footwear company Grapevinehill.com, where he pioneered a data-driven model that drove revenue to more than $20 million in four years.
Henry Kwast , E-Commerce & Marketing Manager at Olam Specialty Coffee
Hayden Kwast is an ecommerce and marketing strategist. Most recently, he re-branded Olam Coffee and launched its ecommerce platform. Now, he manages the platform as well as Olam Coffee’s marketing. Prior to Olam Coffee, Hayden founded and sold Koffeelink, a coffee trading platform that connected roasters, importers and producers of high-end coffees.
Don Davis, Editor-In-Chief at B2BecNews
Don Davis is editor in chief of Vertical Web Media, responsible for the editorial content of the Internet Retailer family of news and research products. That includes the monthly Internet Retailer magazine, web sites Internet Retailer.com and B2Be-commerceworld.com and newsletters IRNewsLink and B2BecNews. He also oversees the editorial content for Internet Retailer’s Top 500 research reports. Before joining Vertical Web Media in April 2007, Davis was group editor of SourceMedia’s Payments Group, overseeing the editorial content of 11 print and electronic magazines, websites, newsletters and directories. He was also for nearly a decade chief editor and associate publisher of Card Technology magazine. He previously was chief editor of two financial newsletters, Bank Network News and Debit Card News. A native of New York City, Davis graduated magna cum laude from Yale University with a B.A. in political science and economics. He lives in Chicago with his wife and son.
Paul Demery, Editor at B2BecNews
Paul Demery is editor of the twice-weekly newsletter B2BecNews and the website B2BeCommerceWorld.com, published by Vertical Web Media LLC, which also publishes Internet Retailer magazine and other print and online publications covering e-commerce. Prior to Vertical Web Media, he served as editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of Internet technology by various types of industries. In earlier work, he covered various industries for other business magazines and newspapers.